Sophie McCartney, aka Tired ’N Tested, is a 30-something parenting vlogger turned ‘comedimum’. Propelled towards internet stardom in 2017 for a mum parody of Ed Sheeran’s ‘Shape of You’, in just a few years her riotous representation of modern day ‘mumming’ has earned her cult status with over 1.2 million adoring social media fans.
Sophie is loved for her down-to-earth, no holds-barred approach to parenting and has had numerous viral videos – including her popular 90’s makeover which has been viewed more than 16 million times. She became a household name after her MC Hammer parody ‘Can’t Teach This’ was watched all over the world due its hilarious and very relevant representation of homeschooling during the Covid-19 pandemic. Combining an astute ‘in it together’ comedic approach with original musical compositions, parody, sketch writing, documentaries, and traditional stand- up – she has racked up over 250 million online video views and appeared on numerous radio and television shows. Liverpool-born mum of two Sophie is a rising star on the comedy circuit and was awarded the prestigious ‘Funny Women Award’ for ‘Best Comedy Series 2020’ as voted for by the British public. She also features on the Mother & Baby ‘Mum List 2021’ as the funniest mum on Instagram. Sophie is currently working on her first non-fiction book, as well as a debut comedy novel.
Sophie has an incredible talent that can help change perceptions and increase brand loyalty through her creative wit, humour and honesty. Whether you are looking to drive awareness and engagement for a new campaign or drive clickthrough and sales, Sophie’s audience are super responsive and eager to follow her lead.
Sophie’s Greatest Hits (click to view videos):
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Previous brand partnerships include:
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